Updated: Apr 7, 2022
Twelve seconds is all it takes for a potential buyer to see themselves in a new home. If a
house does not have the right layout, feel, color or smell, that house will continue to be on the market causing the seller to reduce the asking price. Some people just have trouble visualizing themselves living in their potential new home.
Home staging is effective because it emphasizes a property's strengths and minimizes its weak points. A staging company's job is to help people see themselves living in a particular home. That is why they will decorate the home in a neutral way that appeals to the masses. Below are some reasons on why you should consider partnering with a professional Stager.
1. Creating an Emotional Connection
It’s all about creating a space that makes buyers connect emotionally. As a
seller, you need to make your house as impersonal and attractive as possible to
stimulate the buyer’s visual sense.
2. It's An Investment with A Big ROI
"The Investment IN ASP® Staging Your Home will Always be Less than a Price Reduction
ON Your Home!" - Barb Schwarz, The Creator of Home Staging® With a professional
Home Stager, it allows the home to be shown at its maximum potential which in turn
will create multiple offers and without having to reduce the asking price.
3. Less Days on the Market
A survey conducted by National Association of Realtors® reports that 53% of sellers
agents say that staging a home decreases the amount of time it is spent on the market.
Using a Home Stager will help sell the home faster.
4. Start Packing Early
In order to stage a house, the seller must remove any and all clutter from the premises
as well as personal belongings. The buyers need to imagine themselves living in the
house. By staging the home, they're making the job easier when it comes time to move.
5. Its Worth The Asking Price
If the home buyer walk through the house and see a number of things that need to be
repaired or replaced, they may draw back from your asking price — even if the data is
in your favor. However, if the house appears move-in ready, they will be more likely to
accept the price you have set.
6. Above & Beyond The Competition - Housing Supply and Demand
As a seller, there's a lot of competition. You can bet that potential home buyers have
seen other houses before visiting yours, and that they’ll see more when they leave.
So what will make your house stand out from all others?
There are too many houses on the market and not enough buyers to go around. This
creates a classic buyer’s market, and it makes it a lot harder to sell a house. This is
another reason why you should stage your house before you try to sell it.
You basically have two options: you can price it below the competition or make it seem
like a nicer home. If you do neither of these things, your house will probably be on the
market longer than expected. Staging can make all the difference in the world. You are
giving the appearance of a better value. This is the key to selling anything.
7. Reducing Out of Pocket Expenses Before Moving In
The idea scenario for home buyers is to have a move-in ready home. This means no
renovations, no repairs. Face it, most home buyers are nearly broke by the time they
complete the home buying process. They have to come up with a down payment,
closing costs, and additional cash reserves in some cases. The last thing they want to
do is buy a house with a long list of repair costs. And that’s what home staging is all
about — you’re trying to create an ideal situation for the buyer.
8. Tax Write Off
Home sellers can benefit from Home Staging, as the fees for staging can be considered
as advertising costs, according to the IRS guidelines. As long as the Home Stager has
been hired for the sole purpose of selling your home, the IRS considers the service as
an advertising expense. Check with your CPA concerning all tax write offs, tax
information and the above information as well. IRS Publication 523
When you reduce a price or just list the house at a lower starting point, that is just a
loss. There are no tax benefits for lower pricing or price reductions.
9. Pre-Inspection Report
Another benefit to hiring a professional Home Stager (with an in-house contractor),
they can provide the seller with a pre- home inspection report before the buyer brings
in their home inspector and ask for a price reduction due to known or unknown
issues. This is a service I offer my clients. By getting ahead of any seen and unforeseen
issues will get the seller their asking price.
10. Home Stagers Gives the Gift of Time
The seller of the house doesn’t have time or energy to deal with the actual staging of
the house. And, realtors are busy with marketing and showings, so they also don’t have
the time necessary to wrap everything up in a perfect visual appearance. Professional
Home Stagers take on the challenge and deal with it to perfection.
If you have any suggestions, thoughts or ideas, please comment below.
(Sources: stagedhomes.com, National Associations of Realtors)